William Booth (1829-1912), Founder-General of the Salvation Army, certainly favoured the ‘in your face’ approach. With these words he began the front page article of the first issue of The War Cry, on 27 December 1879: Why a “War Cry?” Because The Salvation Army means more war!”
Today, the Army’s ‘fight’ against poverty and marginalisation takes many forms, from questions in parliament to individuals giving a few pounds to a homeless charity. But Booth’s radical eye saw deeper than mere deprivation and squalor: he saw inner lostness, people without hope because God’s love was not made real to them. Some churches tried, but in the main, Christians ‘walked by on the other side’. Not so the Salvation Army!